Monday, September 10, 2007
Sunday, September 9, 2007
Infiltrate Culture
I was just looking at pictures from the US Open (which sadly ends today) when out of the wall of pictures, I spotted this one. Brilliant!
It's the Geico caveman just nonchalantly and unassumingly watching the match. No there was no mention of Geico or the new Caveman show on ABC. Just another tennis fan (remember he had a wooden tennis racquet in the airport travellator ad).
In fact, here's the caption... "Fans watch the US Open semifinal match between Nikolay Davydenko of Russia and switzerland's Roger Federer at the USTA National Tennis Center in Flushing Meadows, New York, 08 September 2007."
The caveman is already so ingrained in culture and has developed such a relationship with people that you no longer need to constantly beat a person down with brand messages. It's a free-flowing interaction with people. Seemingly unplanned, completely welcoming - just another part of culture.
It's the Geico caveman just nonchalantly and unassumingly watching the match. No there was no mention of Geico or the new Caveman show on ABC. Just another tennis fan (remember he had a wooden tennis racquet in the airport travellator ad).
In fact, here's the caption... "Fans watch the US Open semifinal match between Nikolay Davydenko of Russia and switzerland's Roger Federer at the USTA National Tennis Center in Flushing Meadows, New York, 08 September 2007."
The caveman is already so ingrained in culture and has developed such a relationship with people that you no longer need to constantly beat a person down with brand messages. It's a free-flowing interaction with people. Seemingly unplanned, completely welcoming - just another part of culture.
Thursday, September 6, 2007
Connection Planning defined.
Here's a succinct definition of connection planning I stumbled accross on Facebook. Special thanks to Callcott London . I have to get his/her real name.
"Connection Planning is the art/science of; firstly segmenting your audiences by business objective, deciding which message will excite each segment, deciding on the moment you should reach each group and then (and only then)developing the correct message (creative) and medium IN TANDEM (channel e.g. PR, ads, events, digital) to grow the business."
"Connection Planning is the art/science of; firstly segmenting your audiences by business objective, deciding which message will excite each segment, deciding on the moment you should reach each group and then (and only then)developing the correct message (creative) and medium IN TANDEM (channel e.g. PR, ads, events, digital) to grow the business."
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