Wednesday, May 28, 2008

What's new is old is news again.

This is a wonderful convergence of low and high tech.
You can now buy T-shirts from CNN featuring the headlines of mostly quirky news for $15. Besides the headlines, the t-shirt also shows you the date and time that the consumer viewed the story.

What I love is how CNN has mixed new media, technology and translated it into old-school brand evangelism. In addition, this is another great example of Mass-clusivity.